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Thursday 20 September 2012

SEO Today - A Basic Need of Online Marketing

Search Engine Optimization (SEO) - Tips & Tricks - By Upvan

Here, I am trying my best to describe my audience the basic of search engine optimization (SEO) to lead the generation for their better marketing with some beneficial tips and tricks. 

First, I try to make you understand the need of search engine optimization in Layman Language for your easy understanding.
Fig. 1

Fig.1 Tells you the source of getting information about anything anywhere in the world i.e., Internet, and website serves as an interface between a user and internet.  

In the same context if you are having a website of any of your business or a product you will search it on different search engines like Google, Yahoo or Bing etc. Google, being a major search engine, maximum users will choose it to search, whatever they want to see or search on it, from anywhere in the world using a single and easy available source, i.e., internet. So, a person will normally surf internet open any search engine website that is useful to provide him exact and relevant information.


"Why SEO is more important for your Website?"

As, in today’s scenario, we know Internet has become the major source of traffic to get/provide information related to your product or business, even anything like money transfer, e-Commerce, online business most of the world has switched over the internet for most of the reasons. Hence, in a way we can surely say maximum people are online, who would have to create their website for their product or their related business or any concern. So, here it becomes more complicated for the different websites to show their existence as there are millions of websites now for a common search. 

To sort this out, different SEs (Search Engines) have introduced different algorithms or principals on the base of which they decide the ranking of a website so that a user must get the exact and most relevant information on Top of a search engine. This is the reason why search engine optimization is introduced from both search engine and user point of view.


"What SEO is all about?"

Fig. 2

Fig.2 Lets you understand what SEO is basically. A combination of a Website and the modifications or changes or steps taken for its better advancement and effective results as required.

SEO is nothing more than making your website at the top of search in a search engine to be more active and effective, when a user is looking for a specific term or service related to the product/service/information that you provide on your website.


“How can I choose the best search engine optimizer or SEO Service for my website?”

At the very first, a basic advice that must be given by a search engine optimizer is to have a research on your existing website.

Some steps included in that research must involve the points such as:

(1). Your Website should be user-friendly first. It should fetch the onlookers by its content and its quality in terms of relevant and sufficient content, what a user may look for. Keeping in mind that your website must be enough juicy to give maximum support and help to its visitors so as to let them stick to your website, and filling them with an eager to come to your website again and again.

(2). As we know a human mind is made such that it pays more attention or feels more comfortable towards reading and keeping images, pictures or videos in mind. So, it is to recommend that your website must have the images and videos linked with or within your webpage.

(3). To ask whether your website includes sufficient and relevant links on your website i.e., link sharing that must also include quality and relevant content for both search engine and user point of view.

In addition with these points to be kept in mind the SE (Search Engine) optimizer, you would hire, must tell you all the hidden or lacking pitfalls on overcoming of which your website could gain high ranking in SEs along with the increase in your business with these features.

I hope you better understand the reason, why SEO has become a most important and a compulsory factor to be implemented for your website. And, ignoring it, is simply ignoring business and loosing the race.

Our SEO process is enriched with every strong and technical feature that could equip your website with a stable and ethical SEO resulting into a non-stop success.

To get the complete package for your website, choose our Search Engine Rank Booster (SERB).
Mail us at – upvanseo@gmail.com
Call us at - +91 9811783442

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